Every project requires strategic planning. An assessment before jumping into
designing the product or promotion. Some steps may have already been accomplished.
Some may be provided by other resources.


Is it right? Have we patiently listened to
the expert in the ivory tower. Then tried it ourselves. And, checked with the people
who will be using it? And if it's wrong, we
won't sugar-coat. We'll tell it like it is. It's
too important and too expensive to mislead.